Search Engine Optimization

Search engine optimization (SEO) is an essential part of online marketing.  It is the way you increase your rankings in natural (un-paid) search.  Done well it can bring you lots and lots of free traffic.

There are two parts to search engine optimization: onsite and offsite SEO.  Onsite SEO involves making your website is as friendly and organized as possible for the search engines.  It helps them categorize and organize your pages as well as possible.  Offsite SEO involves getting high quality links to your pages from high quality sites across the web.